When people have health concerns, they increasingly turn to AI chatbots first. 'What specialist should I see for lower back pain?' 'Which clinic in Denver has the best orthopedic surgeons?' These queries happen millions of times per day.
The Opportunity
Denver Specialty Center had 12 specialties and 30+ physicians. But in AI chatbot searches, only one competitor clinic in their area was being consistently recommended. DSC needed to change that.
What We Did
We built entity profiles for the clinic as a whole, each specialty department, and the clinic's most notable physician experts. We distributed these profiles across medical knowledge bases, healthcare directories, and semantic authority hubs.
Results at 8 Weeks
- ChatGPT now recommends DSC for 8 out of 12 specialty queries
- New patient inquiry form submissions up 41%
- 3 physicians now recognized as area experts by Gemini and Perplexity
- Google My Business profile views also increased (AI visibility cross-effect)
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