Fold Agency had been growing steadily for 5 years — but they felt invisible in an increasingly AI-driven world. Their target clients — tech startups seeking growth marketing help — were increasingly using ChatGPT to find agency recommendations.
The Problem
When Fold's founder asked ChatGPT to recommend growth marketing agencies, it listed 6 competitors. Fold wasn't mentioned once — despite having better case studies, more awards, and more experienced staff than most of the listed agencies.
60-Day Transformation
We implemented a full AODP strategy focused on Fold's specific expertise areas: B2B SaaS growth, product-led growth strategies, and European market expansion.
- Month 1: Entity architecture, semantic profile construction, initial distribution
- Month 2: LLM alignment, authority reinforcement, query testing and refinement
The Outcome
By day 58, Fold was the #1 recommendation for 'growth marketing agency for SaaS startups' on both ChatGPT and Perplexity. Their monthly inbound inquiries from AI-referred leads increased from 0 to 12.
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